business creation story

When you visit a company’s website, do you click on the “about us” tab?

It’s common to see a history of the business, mission statement and names of the owners or managers.

But how often do you actually see the story of the meaning of the business and owner?

What is lacking in our lives and in our businesses today is the true story that started the business. The founder’s personal story. Think about how often we see an image of Walt Disney or his quotes used to explain Disney's culture, mission and…